This is an embarrassingly transparent example of pro-dairy/anti-nut milk propaganda.
List of techniques
- Appeal to chemicals
- Appeal to nature
- Appeal to emotion
- Fear & Disgust (Ermergerd! Things are made out of chemicals!)
- Misleading comparisons
- E.g, “Real milk” without listing the chemical compounds that make up milk vs listing the chemical compounds that constitute pea beverage.
The Propaganda Playbook 