Techniques: Appeal to Emotion: Fear and Disgust Appeal to Nature. Appeal to Chemicals: Oh no! Long science words! Appeal to Number of Ingredients. Misleading Comparison: They describe clean meats in terms of their chemical constituents but don’t do this for beef. If we described beef in terms of its chemical constituents it would sound justContinue reading “Anti-Clean Meat Propaganda”
Category Archives: Misleading comparisons
Pro-Dairy Propaganda
This is an embarrassingly transparent example of pro-dairy/anti-nut milk propaganda. List of techniques Appeal to chemicals Appeal to nature Appeal to emotion Fear & Disgust (Ermergerd! Things are made out of chemicals!) Misleading comparisons E.g, “Real milk” without listing the chemical compounds that make up milk vs listing the chemical compounds that constitute pea beverage.
The Propaganda Playbook 